Hallmark Philippines Celebrates 50 years of Heartfelt Connections
Hallmark Philippines, the country’s premier brand for greeting cards, gift bags, wrappers, and meaningful moments, proudly celebrates its 50th anniversary this year. For five decades, Hallmark has been an integral part of Filipino celebrations, bringing joy, love, and connection to every occasion—from birthdays and holidays to milestones and moments of heartfelt appreciation.
As Hallmark Philippines marks this golden milestone, the brand looks back on a rich history of touching lives and looks forward to a future filled with even more meaningful connections.
Since its inception in 1974, Hallmark Philippines has been dedicated to helping people express their feelings with thoughtful words and beautiful designs. From its humble beginnings, the company has grown into a beloved household name, known for its high-quality cards, gift wrap, stationery, and keepsake products.
“Our 50th anniversary is not just a celebration of Hallmark as a brand, but also a celebration of the millions of Filipino relationships and moments we’ve been privileged to be a part of,” said Trina Alindogan, VP of Hallmark Philippines. “We are incredibly grateful to our customers, partners, and employees who have supported us through the years.”
She added, “As we celebrate our golden anniversary, we remain focused on our mission to inspire and uplift people. We’re excited about the future and all the new ways we can help Filipinos share their love and gratitude with those they care about.”
Brand Recognition
Hallmark Philippines has been honored with a prestigious recognition from Hallmark Cards, Inc. as the brand marks its 50th year in the country. The special recognition was presented during the 2024 Global Licensing Summit in Kansas city, acknowledging Hallmark Philippines’ contribution to the global brand’s legacy.
About Hallmark Philippines
Hallmark Philippines is distributed by Filstar Distributors Corporation, the exclusive licensee of Hallmark Cards, Inc., dedicated to creating a more emotionally connected world and making a difference in the lives of others.