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FDC & Hallmark: Plant a Tree Project with Bantay Kalikasan

Hallmark and ABS-CBN Lingkod Kapamilya Foundation:Bantay Kalikasan team up for “Plant a Tree,  Plant for a Sustainable Future” project. 

La Mesa Watershed Eco Park, July 20, 2023 – Hallmark, a global leader in heartfelt connections, is delighted to announce a partnership with ABS-CBN Lingkod Kapamilya Foundation through it’s program Bantay Kalikasan  in a joint initiative known as the “Plant a Tree; Plant for a sustainable future” project. This collaboration aims to foster a greener and more sustainable future by planting trees in the La Mesa Watershed Reservation, a 6,570 acre of forest land, destroyed by illegal loggers and poachers.

As the world faces the pressing challenges of climate change and deforestation, Hallmark and Bantay Kalikasan recognize the urgent need to take action to protect our environment and it’s limited resources. With a shared commitment to preserving nature and promoting sustainable practices, the organizations have come together to launch this impactful initiative.

Through the “Plant a Tree” project, Hallmark and Bantay Kalikasan will focus on reforestation efforts in affected areas, creating a positive impact on both local communities and the broader ecosystem. By planting trees, the project seeks to restore biodiversity, combat soil erosion, improve air quality, and create vital habitats for various wildlife species.

This project supports Bantay Kalikasan’s long standing dedication to environmental conservation and Hallmark’s advocacy on sustainability and forest preservation.  This will also engage Hallmark employees and volunteers, along with Bantay Kalikasan network of environmental advocates and local communities. 

“We are thrilled to collaborate with ABSCBN Foundation’s Bantay Kalikasan for the ‘Plant a Tree’ project,” said Trina Alindogan, Vice President, Filstar Distributors Corporation, the exclusive licensee Hallmark in the Philippines. “At Hallmark, we believe in the power of meaningful caring connections, not only between people but also with nature. Our corporate sustainability strategy is always evolving. We are currently focusing on key areas where we know we can make a difference like helping care for  our forests and climate-change in general. By partnering with Bantay Kalikasan, we aim to contribute to the preservation of our planet, leaving a lasting legacy for future generations.”

One distinctive aspect of this endeavor is the integration of partial sales proceeds to finance the project. For every Hallmark product sold in stores , a designated percentage will be allocated to the “Plant a Tree” project fund. “This  project  not only aims to contribute to environmental sustainability but also utilizes partial sales proceeds to fund the project’s activities. By involving the wider community, the project aims to create a ripple effect of awareness and inspire individuals to adopt sustainable practices in their daily lives.” said Alindogan. “At Hallmark,  we recognize the critical role businesses play in addressing environmental challenges. By combining our commitment to sustainability with the power of consumer support, we can make a significant impact on the planet’s health.”, Alindogan added. 

“We are honored to partner with Hallmark for this significant endeavor,” stated Mar Ramirez, Project Manager, La Mesa Watershed, “The ‘Plant a Tree’ project aligns perfectly with our mission to protect and conserve the environment. Together, we will make a tangible difference by nurturing the earth and ensuring a healthier planet for future generations.”

The “Plant a Tree” project is a testament to Hallmark’s and Bantay Kalikasan’s shared vision of environmental sustainability, rooted in compassion, empathy, and a deep appreciation for our planet. By uniting their resources and expertise, both organizations are confident that they can contribute meaningfully to the global fight against climate change.

About Hallmark:  Hallmark is a global leader in heartfelt connections, with a rich heritage of creating meaningful moments through its greeting cards, gift bags & gift wrappers and accessories. Committed to making a positive impact, Hallmark believes in fostering connections that bring joy, love, and support to individuals and communities around the world. For more information, visit 

About ABS-CBN LIngkod Kapamilya Foundation: Bantay Kalikasan is a renowned environmental program  dedicated to protecting and preserving the country’s natural resources.

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